Hartford, CT – EasyExport® announces that it has begun to deliver its first set of Merchant Insights™ monthly reports to its customers. Merchant Insights uses information extracted from EasyExport transaction data to give EasyExport merchants a powerful competitive advantage in the export market for American guns, parts, scopes, and accessories.
EasyExport is a new automated processing service that enables American companies to export guns and related products from their own facilities. EasyExport customers ship safely, affordably, and efficiently to consumer, commercial and governmental customers in 82 countries. To make this possible, EasyExport classifies its customers’ products for U.S. export and foreign-country import regulations. Then, using proprietary software, EasyExport scans international orders to instantly identify export license and import permit requirements. EasyExport staff obtains export licenses for its customers and approves their buyers’ import permits before shipment. EasyExport also registers, vets, and approves international buyers. EasyExport provides all the related support required to make EasyExport a total exporting solution for every company in the rearms industry.
Personalized for each customer, Merchant Insights is based on data accumulated by EasyExport. Merchant Insights compares sellers’ individual metrics to the overall transaction database. This enables EasyExport customers to benchmark their performance and pricing at the individual product level across numerous statistical dimensions, to spot opportunities for growth, and to engage in targeted marketing campaigns and sales promotions. Merchant Insights reports are available only to EasyExport customers who use EasyExport’s GlobalPlus service.
Introducing the new Merchant Insights reports, Max Harrison, EasyExport Director of Data Science, said, “My job is to look for the most useful information hidden in the EasyExport data and then to present it in ways that enable sellers to act on it immediately. Our database is small today, but we have already mined some high-value information for our sellers.”
Among other metrics, the first Merchant Insights report reveals to EasyExport sellers that many of their customers – over 50% in certain key markets -- prefer to communicate in a language other than English. EasyExport will soon be coupling this information with tools that will tell sellers what language their customers prefer and with training on how to take advantage of that knowledge to build trust, loyalty and durable relationships.
Jeff Grody, EasyExport CEO, said, “The launch of Merchant Insights is a very significant milestone. The core of EasyExport is our ability to process export transactions so our customers can ship internationally by themselves. But we can do so much more. EasyExport’s real mission is to enable its sellers not only to grow internationally, but to achieve disproportionate success – to claim more market share than the other guys. Our first report is a great start, and I congratulate Max, but there’s much more to come. Knowledge is power and we are now beginning to give our sellers valuable knowledge no one else has.”
About EasyExport®
EasyExport is the only solution that enables any seller of rearms, parts, optics, or accessories in the United States to ship legally, reliably, and affordably from their own facility to lawful rearm owners around the world. EasyExport makes fulfilling international orders almost as easy as domestic orders.
With EasyExport’s no-risk service, it is practical for every manufacturer and reseller in the rearms industry to sell into the global market. Set-up costs are low, contracts are cancellable at any time, and merchants pay only for orders received and shipments shipped.
EasyExport contracts include full training and continuous support. No export compliance expertise is required. Start selling internationally in about two weeks. EasyExport provides a total, proven commercial and regulatory solution.
